Remember the stories you were told by your grandfather and grandmother? How about stories from friends and other people? I am sure you do because we are always ready to hear a story. Stories have passed down traditions and history of events and we still have them today because stories grab your interest no matter where you are and they are easy to remember. The human mind is geared to listen to stories, remember them and pass them on to someone else. In business we tend to bore others with the facts about the business opportunity or products we carry. To Your Success–Stories Go Where The Pitch Cannot.
Why are stories so compelling? As you listen to a story it is very easy to use your imagination and view it like a video. You can also place yourself in the story and at that point you can see it unfold with a better understanding and feel part of it. In many cases when we give facts people really don’t understand. We often bombard them with too many facts and that just makes matters worse and eventually the prospective customer or business partner just shut down and we have lost them. They just did not get the point we were trying to convey.
Tom “Big Al” Schreiter who is a legend when it comes to building a multilevel marketing business teaches that story telling will take you further when it comes to building your business. Tom has training seminars all over the world where he teaches the skills needed to be successful. He also has written a number of books to help us grow a successful business. In Tom’s book “How To Prospect, Sell and Build Your Network Marketing Business With Stories” is a perfect example of using stories to get your point across to your perspective customer or business partner. With the proper story you can approach a perspective customer or business partner rejection free. You also will not come off as a salesman to them either. Tom in his books has many examples you can use to build your business so you begin talking to people knowing what to say and do. You can find Tom’s books on Amazon at a low cost.
You may not always have a story to illustrate the point you want to make so borrow one. If you know some that has a story you can use then just ask them if it would be ok for you to use it. Am I saying you cannot use fact? No but just don’t overdo it or you will loose them and then it maybe to late and if you see they are not responding then tell them a story to illustrate your point. Story Telling is an invaluable skill you can us to build your business and remember To Your Success–Stories Go Where The Pitch Cannot.
Commit To Success Today
Dave and Darlene Mills
Leadership With A Vision
I fell in love with commerce and the opportunities that come with compelling visual storytelling. ~ Ruzwana Bashir
Ps: If you get a chance to attend one of Tom’s seminars I would recommend you do so. The information you gain will be invaluable.