If you never capture your prospect’s imagination and attention with a great first sentence or headline … you will never have a prospect. How safe is your prospect’s imagination from a powerful headline?
“The rat race is for … rats!”
Great headline, eh? If you don’t capture your prospect’s imagination and attention with a great first sentence or headline … you don’t have a prospect.
Always think hard about what your first sentence will be. Your career depends on it.
* “So what did you do for your last vacation?”
* “This is really weird … but it works.”
* “This is not a bribe, really.”
* “How to earn the big bonuses, just like greedy bankers.”
These are just a few ideas to get us thinking. More in our next issue.
Remember, first sentences are used by your competition. Everyone is vying for your prospect’s money. ~Tom “Big Al” Schreiter
When you look carefully at any of the great headlines you will almost certainly realize that it was a simple fill- in-the-blank stencil, and it works no matter what your vocation or topic. Show some creativity.
People read our blogs because we have made them curious. We made them curious in our headline. The beautiful thing about this is that when our readers keep coming back to our blog we can begin to build relationships. And everyone knows that the bigger you build your spider web, the bigger your base of influence on others in your niche.
The best headline writers/creators have many ideas of headlines just bouncing around in their heads that they can call upon at any time. You have to have a winning headline to keep your followers coming back.
So how safe is your prospect’s imagination from a powerful headline?
Commit To Success Today
Dave and Darlene Mills
Leadership With A Vision
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Vision without action is merely a dream. Action without vision just
passes the time. Vision with action can change the world. Joel A. Barker Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world. by Joel A. Barker