Any MLM company must have a product that has mass appeal. Your MLM success today will depend on this factor and it sure makes your job much easier as a distributor. Just what is Mass appeal. It is Pillar 3 a remarkable product, of the 5 Pillar for success. This means that you do not have to go through a lot of trial and error. You already know that there are people who want, purchase, use and reorder again.
Most network/mlm companies have great quality products otherwise they would not be in business very long. In general this is not a problem you will need to concern yourself with, if the business has been around more than 3 years and has passed the test of time. But you should concern yourself with whether or not the product is consumable. If you want success, you want customers coming back to you on a regular monthly basis. A one time purchase item that would last for years, such as a water filtration system is not considered a consumable product. Clothing, jewellery, watches and electronics are not consumable products.
Having a remarkable product is a must but it can have a self induced problem. Make sure you have not joined a business opportunity because you “love the product or service” but join because the consumer loves the product. The ultimate goal for a distributor is to build your business and make an income from your efforts. Don’t get me wrong, it is still important for you to like the product and use it so you gain confidence in the product so you can speak to your prospective customer with confidence. If you don’t have confidence in your own product the feeling will be picked up by those you are trying to sell the product to and the sale will be lost. If you do not have confidence in your product or service why should anyone else?
If you are choosing a product it is always best to choose one that is consumable. A consumable product will generate repeat business over one that has a life expectancy. If your product had a life expectancy of, lets say 5 years then that customer will have no need to buy from you again for another five to six years. However, if you have a product that is consumed monthly, the customer will buy regularly; month after month, year after year and you will make income on each of the sales.
Is the remarkable product or service reasonably priced? If the price is overly high, it will make it harder for you the distributor to be successful. If the opportunity requires you to purchase large quantities of the product for you to sell in order for you to qualify for your bonuses it would be prudent for you to search for your product on eBay. Sometimes distributors will sell product on eBay, at a reduced price so they can recoup some of their money, if they can’t sell the product fast enough. If the product is overpriced and cannot be sold quickly, then stockpiling becomes an issue. It ties up valuable cash flow that may be needed leaving eBay to become a solution. As a customer why would I buy from you at retail when I can buy much cheaper on eBay?
If the company owners have surrounded themselves with a large corporate headquarters; a company plane and various other luxuries the price for these luxuries will be reflected in the price of the products and services. With this in mind it makes it more difficult for you the distributor to sell an over priced product when a streamlined company offers a comparable product at a much lower price. If you find yourself defending the price of the product with stories of special manufacturing techniques then there is a problem. The consumers tend to be suspicious with these types of explanations and you will lose their confidence and trust in you when they find a comparable product at a much lower price.
Wishing you success
Darlene and Dave Mills
Be a Mentor with a servant’s heart
If you enjoyed reading this post, be sure to register to our RSS feed to receive our blog post updates directly to your e-mail, and don’t forget to leave a comment below and share this with your friends and followers on your favourite social networks and bookmarking sites.
Vision without action is merely a dream. Action without vision just
passes the time. Vision with action can change the world. Joel A. Barker Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world. by Joel A. Barker